BUSINESS GROUP

TRADING

The Trading Business Group was established in 1993 in recognition of the need to effectively manage domestic marketing of goods and to be the distribution representative for consumer products manufactured by the STC Group which was the nation’s major exporter of agro-industrial goods such as rice and organic rice.

The Company subsequently pioneered the market for seaweed snacks and later became a manufacturer in response to ever-growing net sales, and through innovative development, diversified new products to differentiate itself from the standard traditional snacks in the market. Special care was taken to select the finest raw materials and ingredients in order to offer novelty as well as value to customers.

Seleco (https://selecoseaweed.com)

CAPITAL TRADING COMPANY LIMITED CORPORATE HISTORY AND DEVELOPMENT

1993	Establishment of the Company
1996	Fully entered the consumer product business when it pioneered the market for the first seaweed snacks under the brand “Seleco”
2007	Shifted to manufacturing in response to sales growth and in order to diversify the range of products to be distinctive from other brands of traditional seaweed snacks, driven by the Company’s research and development team and equipped with a production capacity of 120 million sheets per annum with a target of doubling that capacity to support further market growth, both domestically and internationally

OPERATION

The Company has a firm commitment to create and develop new innovations, as well as fastidious selection of the finest raw materials to ensure quality and safety and offer both novelty and value to consumers.

PRODUCTS

1. Seasoned Seaweed Snacks
1.1 Roasted seaweed comprises Seleco Kid D, Seleco Zero, Seleco Combo, Seleco Big Bite, Seleco Rolling Bite and Seleco Super Big Bite
1.2 Fried seaweed snacks comprises Seleco Tempura, Seleco Nori and Seleco Double Twist

2. Organic Jasmine Rice, namely Great Harvest and Tai Tai

3. Rice branding Tai Tai, Koom Klao and Kwian Thong

4. Imported goods such as confectionary, health food and health snack

RECOGNITION

2012-2013	Tai Tai organic jasmine rice under the brand “Green” was awarded a certificate of commendation for packaged jasmine rice products by the Ministry of Commerce for quality consistency for the 7th consecutive year.
2010-2011	Great Harvest organic jasmine rice was awarded a certificate of commendation for packaged jasmine rice products by the Ministry of Commerce for quality consistency for the 6th consecutive year.
2010	Received first prize for environmentally-friendly packaging of brown organic jasmine rice, for use of outstanding bio-plastic material from the National Innovation Agency of Thailand
2006-2009	ข้าวหอมมะลิอินทรีย์ Great Harvest และไทไท ได้รับรางวัลประกาศเกียรติคุณการผลิตข้าวหอมมะลิบรรจุถุงที่มีคุณภาพได้มาตรฐานสม่ำเสมอ ติดต่อกันเป็นปีที่ 4 จากกระทรวงพาณิชย์
1995	“Great Harvest” organic rice project received the ‘Gold Award’ in the 11th Thailand Marketing Award Contest (1994-95) in the outstanding consumer product category

HIGHLIGHTS

With a distribution network throughout Thailand, encompassing traditional trade, modern trade, business to business as well as hotels, restaurants and catering services (HORECA), this has resulted in effective access to our products by consumers at all levels. Coupled with our efficient research and development, production as well as marketing teams, consumers are able to receive quality innovative products aimed at highest customer satisfaction. Due to our expertise in marketing and distribution systems, we have been entrusted by many foreign companies to be their sole agent in Thailand to market new quality products to consumers. In addition, the company has expanded its market for crunchy snacks overseas under its own brand: Seleco, Iumi, as well as provide OEM services for such markets as the AEC, Japan, China, Taiwan and others in Asia, including in Europe, the U.S. and Canada as well as Australia.