BUSINESS GROUP

RICE

Established in 1977, the Rice Business Group is the pioneer in the use of the silo storage system with the application of quality control and grading technologies with a primary goal in developing the quality of the product, service and on schedule delivery of goods.

The Rice Business Group comprises Capital Rice Co., Ltd., a leading company and one of the top rice exporters of Thailand with a capacity of up to 2 million tons in export per year in 2011 which was the highest ever in Thailand’s rice exporting history. The Company also received the Prime Minister’s Export Award as Best Exporter twice, in recognition of its capacity in producing high quality products of internationally accepted standards.

The role of the Rice Business Group is not limited only producing quality rice but also includes contributing to social development through promotion of organic agriculture projects, recognized as the first to initiate an organic Jasmine rice production project in the country. Furthermore, recognizing the market opportunities, the Group has expanded the project to include investment in Cambodia to establish a modern rice milling plant to export quality rice products to the global market.

At present, the Rice Business Group of STC Group is well acknowledged by customers as a leader in terms of quality goods and dependable service. We are proud to play this important role in driving Thailand’s economy and are dedicated to further develop our capacity in meeting the needs of our clients in the changing world market.

CORPORATE HISTORY AND DEVELOPMENT

Rice Business Group comprises:

Capital Rice Co., Ltd.
Capital Cereals Co., Ltd.
Capital Chai Nat Rice Mill Co., Ltd.

1977	Established Capital Rice Co., Ltd. to engage in rice trading and export
1979	Capital Rice established the first rice quality improvement plant in Phra Pradaeng District of Samut Prakan Province
1985	Became the pioneer and the first in Thailand to use the silo storage system with the application of quality control and grading technologies for production efficiency enhancement
1986	Became the first in Thailand in reforming the loading system from rice jumbo bags delivery to bulk transport regarded as a complete change of the rice business in Thailand. The automatic conveyance system was also introduced and adopted for more efficient delivery.
1988	Received the Best Quality of Thai Exported Products Award in the rice category
1991	Started the Organic Jasmine Rice Production Program for the first time in Thailand
1993	Started the organic farming promotion program, the first of its kind in Thailand, under the collaboration of Chaiwiwat Agricultural Industry Company Limited, Capital Rice Company Limited, a group of local farmers in Chiangrai-Payao, and our prominent trading partner from Italy, Riseria Monferato, to produce international quality standard organic Jasmine rice for export to global markets.
1994	Expanded our export market to America
1995	Expanded export parboiled rice to Nigeria which subsequently became the main co-trader of Thailand
1998	Became the largest rice exporter of Thailand for 4 consecutive years with an average record of 1.4 million tons a year
1999	Established the second rice re-processing facility in Bangsai District of Phra Nakhon Si Aydhya Province under the name of Capital Cereals Co., Ltd.
2000	Received the Prime Minister’s Export Award for outstanding performance as the Best Exporter 2000
2003	The Bangkok Post selected the Rice Business Group as one of 57 outstanding export businesses in Thailand.
2003	The Brooker Group, a market research company, publish a report commending the Company as one of the top 150 most famous family businesses in Thailand.
2004	Exported goods to over 150 countries of international markets worldwide, namely America, Europe, Africa, Asia, Australia, and Pacific Islands, etc.
2004	Received the prestigious Best Exporter Award, categorized as the export honorary recognition on the 10th anniversary of Prime Minister Export Award
2009	Received SR Mark (Social Responsibility Mark) Award, given by the Department of Export Promotion, symbolizing partnership through contract farming, to improve the quality of life for Thai farmers, and to contribute to building a sustainable economy.
2011	Exported the greatest volume of rice – up to 2 million tons, the largest amount in Thailand’s history
2011	The organic Jasmine rice under the brand name of Great Harvest, received Product Award 2009 – 2010 from the Ministry of Commerce, in category of the packed Jasmine rice in the form of palming in sign of salutation, which maintains consistently invariable quality standard for the 6th consecutive year.
2012	Established Capital Chai Nat Rice Mill Co., Ltd. to produce parboiled rice in Sanpaya district of Chai Nat Province
2014	Expanded investment into Cambodia by establishing a modern state-of-the-art rice mill to export quality rice to the world market

OPERATION

The Group is the pioneer in the use of the temperature controlled silo storage system with the application of advanced quality control and grading technologies in order to enhance production efficiency. Rice which had undergone this high standard grading process is exported to global markets in countries in the Americas, Europe, Africa, Asia, Australia, the Pacific Islands, etc. Furthermore, we are constantly improving and increasing our production capacity by acquiring additional machinery to enhance our production processing systems on a continuous basis.

PRODUCTS

Rice which has gone through the production process is exported under the trademarks CAPRICE, BETTER, WHITE FLOWER, GOLDEN CART, PEARLS OF SIAM, GREAT HARVEST as well as other trademarks of our foreign customers.

HIGHLIGHTS

Development of quality products and services, as well as prompt delivery of goods to customers, are our main corporate objectives. Equally important, however, are also honesty, sincerity and responsibility which are characteristics we have demonstrated over a long period of time have fostered trust and confidence in the eyes of our clients allowing us to be competitive with other rice exporting countries.

In addition, we have expanded our production capacity and focused on research and development to bring in new technologies for the purpose of reducing production capital, further improving the packaging quality and design.